Cruelty-Free

We’re fighting to start a beauty revolution. 

Animals are still suffering and dying to test shampoo, mascara and other cosmetic products. Terrified rabbits, rats, guinea pigs and mice have substances forced down their throats, dripped into their eyes or smeared onto their skin before they are killed.

500,000 animals suffer and die worldwide every year in cosmetics tests.

40 countries have full or partial bans on cosmetics animal testing, including all European Union countries, Australia, India, Israel, New Zealand, Norway and South Korea. The US does not.

Support the Humane Cosmetics Act.

Help make the United States the next country to ban the production and sale of animal-tested cosmetics.

More about the Humane Cosmetics Act and what you can do to help here.

With every purchase on our website a portion of profits is donated to The Humane Society, who fight the big fights to end suffering for all animals. From puppy mills and factory farms to the fur trade and trophy hunting, they fight all forms of animal cruelty to achieve the vision behind their name: A humane society.